'Chiltern Shares': Creating and Growing Your Business

'Chiltern Shares' is a training series designed to support Music Therapists in growing and sustaining their work, whether you’re running a small business, working as a freelancer or exploring new opportunities.

‍Session 1 of 'Chiltern Shares': Navigating Social Media and Messaging

Social media is a powerful tool for Music Therapists and small organisations, helping to raise awareness and connect with communities. But it also comes with challenges - from ethical considerations to audience engagement. In this session, our Communications Lead, Katie Dunne, shares insights from Chiltern’s journey, exploring what has worked, what has been challenging, and how to craft a message that is authentic, inclusive, and impactful.

This session will provide practical guidance on navigating social media effectively while ensuring ethical storytelling and professional growth. We’ll also explore alternative ways to communicate about your work for those who may not use social media.

Who is this for? Small music therapy organisations and freelance Music Therapists looking to refine their communication strategy.

What we’ll cover:

Navigating social media as a Music Therapist – striking the balance between visibility and ethical responsibility
Inclusivity & consent – sharing stories while protecting client confidentiality
Idea generation & content planning – crafting an authentic message that aligns with the way you work
Ethical storytelling – how to showcase impact without exploiting vulnerability
Building awareness and engaging your community – using social media and other communication tools to expand reach while staying true to your practice
Planning and reviewing content as a small team or solo practitioner
Location

Online (Zoom)

Pricing: We’re offering tiered pricing for this event to reflect different working contexts - from sole freelancers to larger organisations - so you can choose the rate that best fits your situation. Our aim is to keep the training accessible while supporting the sustainability of our work.

For more information and to book visit www.chilternmusictherapy.co.uk/training-events/chiltern-shares-navigating-social-media-and-messaging