Coaching for creative teams

Boost your practice with our in-depth project development support
Sound Sense coaching sessions are run by Sound Sense director Åsa Malmsten, an experienced creative producer and coach with many years experience of leading creative teams through commissioning processes and business development.  The sessions are aimed at anyone working in community music practice, wanting to develop a specific project or business idea.

Åsa, who trained as a coach in 2014 following years of self taught practice working in community music, says: "Since taking over as director of Sound Sense, I have been talking to community musicians, trying to work out just what else Sound Sense can offer to our members. Many people I have spoken to have mentioned the difficulty that working in silo can sometimes bring, and the need to get together with others, to set up strong partnerships and a wish to work collaboratively with others. By offering coaching and mentoring to our members, we aim to assist in the CPD of our community music practitioners in a hands-on, practical way. Coaching is a brilliant method of professional development, as it can be tailored specifically to the needs of the team or individual. You can achieve fantastic results in a relatively short amount of time."

" Åsa's coaching was so useful in many ways, helping us to bring out the essence of our project, prioritize the next steps and giving us confidence to go forward. It's given us a great boost to our commitment and enthusiasm at a time when we're struggling for funding" 

  Sarah Northcott, Inspire project, Scotland


” When we booked the coaching with Åsa, we were a small team with big ambitions. The coaching session really helped us focus our priorities and think strategically about what to do and when. By analysing our strengths and weaknesses, we were able to develop business strategies and develop new strands of work, which has helped us build our business. We have never been busier!”

Bridie Doyle-Roberts of Citrus Arts, Wales
Special rates for Sound Sense members

Our standard package includes planning and prep with the team or individual in advance of the session, followed by a session working together on the strategic goals of a project or business plan and follow up support following on from the session. The price for this package is £450, but Sound Sense members benefit from a discount of one third, bringing the total cost to £300.

More professional development opportunities from Sound Sense and its members 

We are the professional organisation supporting community musicians, and a big part of this is supporting professional development. We do this by publishing information on CPD, training, conferences and workshops. As a member, we’d like to share your opportunities too. If you are running an event you think we should know about, get in touch.To view our full listings of courses and events, please click here

18 January 2019
An inspiring day led by the National Youth Folk Ensemble artistic team to share approaches to running youth folk ensembles, reflect on folk music learning methods, and celebrate good practice in youth folk music
01 February 2019
Applications are now open on UCAS for this postgraduate programme offered by Sound Sense member, Trinity Laban Conservatoire of Music and Dance
18 February 2019 - 19 February 2019
Sound Sense, in partnership with the University of Aberdeen and Edinburgh Youth Music Forum invites you to take part in the first of a series of symposia, bringing together practitioners who teach Community Music in formal, informal and non-formal settings.

This Course & Event is for the benefit of registered users.

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Membership of Sound Sense offers some brilliant benefits, which are all about supporting you in your work.